Pirates extend St Austell Brewery Relationship

The Cornish Pirates are delighted to announce new terms with one of our Premier Partners, St Austell Brewery.

Its flagship pale ale, Tribute, remains the exclusive beer of the Cornish Pirates. The team will continue to wear its Tribute purple themed away kit which we look forward to unveiling next month, with the logo appearing in a new position. Our new Tribute training jersey has also been unveiled, with a very popular reaction and will be on sale soon. On top of our jersey’s the famous purple logo will now be prominent as our new named Majn Grandstand. 

A case of Tribute will also be awarded to the ‘Man of the Match’ at the end of each game. St Austell Brewery’s relationship with Cornwall’s premier rugby club sits at the heart of the brand’s association with team sports across the South West region, including clubs and competitions that form part of the fabric of their communities.

Laura McKay, Director of Marketing and Communications Director for St Austell Brewery said: “Tribute continues to support rugby at many levels across the South West, and our relationship with the Cornish Pirates shines as one of our longest-standing and most successful partnerships.

 “We are proud to work with a club that’s a true source of pride for Cornwall, representing the county in the second tier of the English rugby union pyramid. The redesigned away kit is distinctly ‘Tribute’ – heroing the iconic purple of our flagship beer brand.

“We’re also thrilled to be the exclusive partner for the team’s training kit, on which Tribute’s logo takes pride of place. We look forward to raising a beer and cheering the team on in their new look from the stands.”

Ross Hancock, Head of Commercial, at Cornish Pirate, added: “We’re coming up for two decades of working with St Austell Brewery and their support and dedication to the club remains unwavering. On top of the Tribute logo that sits proudly in a new location on our jersey, we’re very excited about our new grandstand naming rights and training jersey. We greatly value the relationship that we’ve built together over so many years.

“Their ongoing sponsorship is vital to the Cornish Pirates and goes a long way in supporting our players and events throughout the season.”

St Austell Brewery also supports the Cornish Pirates’ charity campaigns, with Tribute branding featuring on the reusable pint and two pint cups from its bars. All proceeds go to the clubs’ chosen charity, with more than £11,000 raised for Cornwall Air Ambulance through the charity cups campaign last year.

To find out more about St Austell Brewery, visit www.staustellbrewery.co.uk