Sally Pettipher – CEO

It was confirmed in August 2024 that Sally had been appointed as CEO of the Cornish Pirates. 

Sally was no stranger to Pirates, as for three years prior to her appointment she had worked closely with all parts of the club as the Chief of Staff to Sir Dicky Evans.

Previously, she was Chief Executive of an international rugby charity, the Atlas Foundation, which she took from a start-up to a global enterprise of rugby champions overseeing child welfare and education projects.

Sally is familiar with Twickenham, having developed the ‘All Schools Programme’ as the RFU’s showcase legacy programme for the 2015 Rugby World Cup.

Also, she is a founding Trustee of two national sports charities, one of which combats head injuries across all sports, a role in which she has advised Government on concussion technologies and amateur sports head injury protocols.

At the time of her appointment as CEO of the Cornish Pirates, Sally commented:

“I am grateful to Sir Richard and to the Board of Cornish Pirates for this privilege. Pirates gets under your skin, and I’ve been a huge fan from the first moment I met the team there: players, coaches, and the unsung heroes behind the scenes. I am looking forward to ensuring the long-term sustainability of this historic club.”